Google Analytics 4
intermediate
10 min read3 steps571 views

GA4 Explorations: How to Build Custom Analysis

Explorations are GA4's advanced analysis tool. Go to Explore > create a new exploration. Choose a technique: Free-form (drag-and-drop custom tables with any dimensions and metrics), Funnel exploration (visualise step-by-step conversion paths), Path exploration (see how users navigate your site), Seg

Reports & Analysisga4 explorations

Quick Summary

Explorations are GA4's advanced analysis tool. Go to Explore > create a new exploration. Choose a technique: Free-form (drag-and-drop custom tables with any dimensions and metrics), Funnel exploration (visualise step-by-step conversion paths), Path exploration (see how users navigate your site), Segment overlap (compare audience segments), Cohort exploration (analyse user groups over time). Set your date range, add segments, dimensions, and metrics to the Variables panel, then drag them into the Tab Settings to build your analysis.

Overview

Explorations are GA4's advanced analysis tool. Go to Explore > create a new exploration. Choose a technique: Free-form (drag-and-drop custom tables with any dimensions and metrics), Funnel exploration (visualise step-by-step conversion paths), Path exploration (see how users navigate your site), Segment overlap (compare audience segments), Cohort exploration (analyse user groups over time). Set your date range, add segments, dimensions, and metrics to the Variables panel, then drag them into the Tab Settings to build your analysis.

See our complete guide library for detailed coverage of setup, tracking, analysis, and optimisation across all platforms.

Process Flow

Interactive diagram — drag to pan, scroll to zoom

Step-by-Step Guide

Follow these 3 steps to complete this guide

1

Step-by-Step Setup

Access your account or platform. Navigate to the relevant section. Complete each configuration step, testing along the way. Verify your setup using built-in diagnostic tools before relying on the data for decisions.
2

Best Practices

Start with recommended defaults and optimise based on data. Review performance regularly. Make incremental changes. Document your configuration.
3

Common Issues and Solutions

Check the platform's help centre for troubleshooting. Allow 24-48 hours for data to populate. Ensure correct permissions. Verify all integrations are active and properly configured.

Frequently Asked Questions

Common questions about this topic

Was this guide helpful?

Your feedback helps us improve our guides