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GA4 E-Commerce Tracking: Complete Setup Guide

GA4 e-commerce tracking requires pushing specific events with structured item arrays to the data layer: view_item, add_to_cart, begin_checkout, add_payment_info, add_shipping_info, and purchase. Each event includes an items array with item_id, item_name, price, quantity, and optional parameters (bra

Events & Conversionsga4 ecommerce tracking

Quick Summary

GA4 e-commerce tracking requires pushing specific events with structured item arrays to the data layer: view_item, add_to_cart, begin_checkout, add_payment_info, add_shipping_info, and purchase. Each event includes an items array with item_id, item_name, price, quantity, and optional parameters (brand, category, variant). Implement via GTM data layer pushes from your e-commerce platform. Shopify and WooCommerce have plugins that handle this automatically. For custom platforms, work with your developer to push events at each stage of the shopping funnel.

Overview

GA4 e-commerce tracking requires pushing specific events with structured item arrays to the data layer: view_item, add_to_cart, begin_checkout, add_payment_info, add_shipping_info, and purchase. Each event includes an items array with item_id, item_name, price, quantity, and optional parameters (brand, category, variant). Implement via GTM data layer pushes from your e-commerce platform. Shopify and WooCommerce have plugins that handle this automatically. For custom platforms, work with your developer to push events at each stage of the shopping funnel.

See our complete guide library for detailed coverage of setup, tracking, analysis, and optimisation across all platforms.

Process Flow

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Step-by-Step Guide

Follow these 3 steps to complete this guide

1

Step-by-Step Setup

Access your account or platform. Navigate to the relevant section. Complete each configuration step, testing along the way. Verify your setup using built-in diagnostic tools before relying on the data for decisions.
2

Best Practices

Start with recommended defaults and optimise based on data. Review performance regularly. Make incremental changes. Document your configuration.
3

Common Issues and Solutions

Check the platform's help centre for troubleshooting. Allow 24-48 hours for data to populate. Ensure correct permissions. Verify all integrations are active and properly configured.

Frequently Asked Questions

Common questions about this topic

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