GA4 Audiences: How to Build and Export to Google Ads
In GA4, go to Admin > Audiences > New audience. Define conditions based on events, user properties, demographics, and sequences (e.g., users who viewed product pages but did not purchase in the last 30 days). When your GA4 is linked to Google Ads, audiences automatically export for remarketing and b
Quick Summary
In GA4, go to Admin > Audiences > New audience. Define conditions based on events, user properties, demographics, and sequences (e.g., users who viewed product pages but did not purchase in the last 30 days). When your GA4 is linked to Google Ads, audiences automatically export for remarketing and bidding signals. GA4 also offers predictive audiences — users likely to purchase or churn in the next 7 days — powered by machine learning (requires sufficient data volume).
Overview
In GA4, go to Admin > Audiences > New audience. Define conditions based on events, user properties, demographics, and sequences (e.g., users who viewed product pages but did not purchase in the last 30 days). When your GA4 is linked to Google Ads, audiences automatically export for remarketing and bidding signals. GA4 also offers predictive audiences — users likely to purchase or churn in the next 7 days — powered by machine learning (requires sufficient data volume).
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