Snapchat Story Ads: How to Create and Run Them
Story Ads appear as branded tiles in the Discover section. When tapped, they open a collection of 3-20 image or video snaps. Great for product showcases, tutorials, or storytelling campaigns. Create in Ads Manager using the Story Ad format, upload multiple creative assets in sequence, and add swipe-
Quick Summary
Story Ads appear as branded tiles in the Discover section. When tapped, they open a collection of 3-20 image or video snaps. Great for product showcases, tutorials, or storytelling campaigns. Create in Ads Manager using the Story Ad format, upload multiple creative assets in sequence, and add swipe-up attachments to each snap. Story Ads offer higher engagement than single ads because users choose to tap in — they are pre-qualified by interest.
Overview
Story Ads appear as branded tiles in the Discover section. When tapped, they open a collection of 3-20 image or video snaps. Great for product showcases, tutorials, or storytelling campaigns. Create in Ads Manager using the Story Ad format, upload multiple creative assets in sequence, and add swipe-up attachments to each snap. Story Ads offer higher engagement than single ads because users choose to tap in — they are pre-qualified by interest.
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