How to Create Custom Audiences in Snapchat Ads
In Ads Manager, go to Assets > Audiences > Create > Custom Audience. Sources: Snap Pixel (website visitors by URL, event type, or recency), Customer List (upload emails, phones, or mobile ad IDs for matching via SAM — Snap Audience Match), Ad Engagement (people who swiped up, viewed, or engaged with
Quick Summary
In Ads Manager, go to Assets > Audiences > Create > Custom Audience. Sources: Snap Pixel (website visitors by URL, event type, or recency), Customer List (upload emails, phones, or mobile ad IDs for matching via SAM — Snap Audience Match), Ad Engagement (people who swiped up, viewed, or engaged with your ads), Saved Audience (reusable targeting criteria). Minimum audience size: 1,000 matched users. Use website visitor audiences for retargeting and customer lists for lookalike seed audiences.
Overview
In Ads Manager, go to Assets > Audiences > Create > Custom Audience. Sources: Snap Pixel (website visitors by URL, event type, or recency), Customer List (upload emails, phones, or mobile ad IDs for matching via SAM — Snap Audience Match), Ad Engagement (people who swiped up, viewed, or engaged with your ads), Saved Audience (reusable targeting criteria). Minimum audience size: 1,000 matched users. Use website visitor audiences for retargeting and customer lists for lookalike seed audiences.
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