Snapchat Single Image and Video Ads: Setup Guide
Single Image/Video ads are Snapchat's core format. They appear full-screen between Stories, in Discover, and in Spotlight. Specs: 1080×1920 (9:16), videos 3-180 seconds (5-15 seconds recommended), images must capture attention immediately. Include a swipe-up CTA that links to your website, app, or I
Quick Summary
Single Image/Video ads are Snapchat's core format. They appear full-screen between Stories, in Discover, and in Spotlight. Specs: 1080×1920 (9:16), videos 3-180 seconds (5-15 seconds recommended), images must capture attention immediately. Include a swipe-up CTA that links to your website, app, or Instant Form. Creative should feel native to Snapchat — authentic, fast-paced, and visually engaging.
Overview
Single Image/Video ads are Snapchat's core format. They appear full-screen between Stories, in Discover, and in Spotlight. Specs: 1080×1920 (9:16), videos 3-180 seconds (5-15 seconds recommended), images must capture attention immediately. Include a swipe-up CTA that links to your website, app, or Instant Form. Creative should feel native to Snapchat — authentic, fast-paced, and visually engaging.
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