Snapchat Retargeting: Pixel and Engagement Audiences
Snapchat retargeting uses Custom Audiences to re-engage users who already interacted with your brand. Pixel-based retargeting shows ads to website visitors (segment by pages visited, events triggered, and recency). Engagement retargeting targets people who swiped up on your ads, viewed your video ad
Quick Summary
Snapchat retargeting uses Custom Audiences to re-engage users who already interacted with your brand. Pixel-based retargeting shows ads to website visitors (segment by pages visited, events triggered, and recency). Engagement retargeting targets people who swiped up on your ads, viewed your video ads, or engaged with your Story Ads. Layer by recency: 0-7 days for high-intent follow-up, 8-30 days for reminder messaging, 31-90 days for re-engagement. Exclude converters to avoid waste.
Overview
Snapchat retargeting uses Custom Audiences to re-engage users who already interacted with your brand. Pixel-based retargeting shows ads to website visitors (segment by pages visited, events triggered, and recency). Engagement retargeting targets people who swiped up on your ads, viewed your video ads, or engaged with your Story Ads. Layer by recency: 0-7 days for high-intent follow-up, 8-30 days for reminder messaging, 31-90 days for re-engagement. Exclude converters to avoid waste.
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