Snapchat Lookalike Audiences Guide
Snapchat Lookalike Audiences find users similar to your existing audiences. Create from Pixel audiences, customer lists, or engagement audiences. Choose similarity level: Similar (most precise), Balanced, or Broad. Minimum source audience size varies by market. Lookalikes update automatically.
Quick Summary
Snapchat Lookalike Audiences find users similar to your existing audiences. Create from Pixel audiences, customer lists, or engagement audiences. Choose similarity level: Similar (most precise), Balanced, or Broad. Minimum source audience size varies by market. Lookalikes update automatically.
Create in Ads Manager > Audiences > Create Audience > Lookalike. Select your source audience. Choose target country. Select size (Similar/Balanced/Broad). Use your highest-value customers as the source for best results.
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