Snapchat Collection Ads: E-Commerce Guide
Collection Ads show a hero image or video with 4 tappable product tiles below. When users tap a tile, they go to the product page. Create in Ads Manager using the Collection format, connect your product catalogue, select products manually or let Snapchat auto-select, upload a hero creative, and set
Quick Summary
Collection Ads show a hero image or video with 4 tappable product tiles below. When users tap a tile, they go to the product page. Create in Ads Manager using the Collection format, connect your product catalogue, select products manually or let Snapchat auto-select, upload a hero creative, and set your destination URLs. Best for e-commerce product showcases, seasonal collections, and sale promotions.
Overview
Collection Ads show a hero image or video with 4 tappable product tiles below. When users tap a tile, they go to the product page. Create in Ads Manager using the Collection format, connect your product catalogue, select products manually or let Snapchat auto-select, upload a hero creative, and set your destination URLs. Best for e-commerce product showcases, seasonal collections, and sale promotions.
Related Guides
See our complete guide library for detailed coverage of account setup, tracking, campaign creation, and optimisation strategies across all platforms.
Process Flow
Interactive diagram — drag to pan, scroll to zoom
Step-by-Step Guide
Follow these 2 steps to complete this guide
Best Practices
Common Issues and Solutions
Frequently Asked Questions
Common questions about this topic
Was this guide helpful?
Your feedback helps us improve our guides