Snapchat Campaign Objectives Explained
Snapchat groups objectives into three categories: Awareness (Reach, Brand Awareness), Consideration (Traffic, App Installs, Engagement, Video Views, Lead Generation), and Conversions (Website Conversions, Catalogue Sales). For performance marketing, use Website Conversions (optimise for purchases or
Quick Summary
Snapchat groups objectives into three categories: Awareness (Reach, Brand Awareness), Consideration (Traffic, App Installs, Engagement, Video Views, Lead Generation), and Conversions (Website Conversions, Catalogue Sales). For performance marketing, use Website Conversions (optimise for purchases or leads) or Lead Generation (in-app forms). These are the objectives that drive measurable business outcomes.
Overview
Snapchat groups objectives into three categories: Awareness (Reach, Brand Awareness), Consideration (Traffic, App Installs, Engagement, Video Views, Lead Generation), and Conversions (Website Conversions, Catalogue Sales). For performance marketing, use Website Conversions (optimise for purchases or leads) or Lead Generation (in-app forms). These are the objectives that drive measurable business outcomes.
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