Snapchat Ads Policies and Review Process
Snapchat reviews all ads before delivery. Approval takes under 24 hours for most ads. Prohibited content includes tobacco, illegal substances, weapons, and misleading claims. Restricted categories: alcohol, gambling, dating, financial services, political ads. Creative must be full-screen vertical (9
Quick Summary
Snapchat reviews all ads before delivery. Approval takes under 24 hours for most ads. Prohibited content includes tobacco, illegal substances, weapons, and misleading claims. Restricted categories: alcohol, gambling, dating, financial services, political ads. Creative must be full-screen vertical (9:16). No misleading CTAs or deceptive content.
Ads are reviewed automatically and occasionally manually. Rejected ads show a reason in Ads Manager. Fix the issue and resubmit. Repeated violations can result in ad account suspension.
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