Snapchat Ads Key Metrics and KPIs
Key Snapchat metrics: eCPM (effective cost per 1,000 impressions), Swipe-Up Rate (equivalent to CTR — aim for 0.5%+), eCPSU (cost per swipe-up/click — typically USD 0.30-2.00), Video Views (2-second views), Quartile Completion Rates (25%, 50%, 75%, 100%), Frequency, Reach, CPA, and ROAS. Snapchat-sp
Quick Summary
Key Snapchat metrics: eCPM (effective cost per 1,000 impressions), Swipe-Up Rate (equivalent to CTR — aim for 0.5%+), eCPSU (cost per swipe-up/click — typically USD 0.30-2.00), Video Views (2-second views), Quartile Completion Rates (25%, 50%, 75%, 100%), Frequency, Reach, CPA, and ROAS. Snapchat-specific: Screen Time (how long users view your ad) and Share/Save Rate (social engagement with your creative).
Overview
Key Snapchat metrics: eCPM (effective cost per 1,000 impressions), Swipe-Up Rate (equivalent to CTR — aim for 0.5%+), eCPSU (cost per swipe-up/click — typically USD 0.30-2.00), Video Views (2-second views), Quartile Completion Rates (25%, 50%, 75%, 100%), Frequency, Reach, CPA, and ROAS. Snapchat-specific: Screen Time (how long users view your ad) and Share/Save Rate (social engagement with your creative).
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