Snapchat Ad Specs and Creative Guidelines
Video specs: 9:16 aspect ratio (1080×1920), 3-180 seconds (5-6 seconds for awareness, 15-30 seconds for conversion), MP4 or MOV, under 1GB. Image specs: 1080×1920, JPG or PNG. Headline: up to 34 characters. Brand name: up to 25 characters. CTA options: predefined (Shop Now, Learn More, Sign Up, etc.
Quick Summary
Video specs: 9:16 aspect ratio (1080×1920), 3-180 seconds (5-6 seconds for awareness, 15-30 seconds for conversion), MP4 or MOV, under 1GB. Image specs: 1080×1920, JPG or PNG. Headline: up to 34 characters. Brand name: up to 25 characters. CTA options: predefined (Shop Now, Learn More, Sign Up, etc.). All creative must be full-screen, vertical, and visually engaging from the first frame.
Overview
Video specs: 9:16 aspect ratio (1080×1920), 3-180 seconds (5-6 seconds for awareness, 15-30 seconds for conversion), MP4 or MOV, under 1GB. Image specs: 1080×1920, JPG or PNG. Headline: up to 34 characters. Brand name: up to 25 characters. CTA options: predefined (Shop Now, Learn More, Sign Up, etc.). All creative must be full-screen, vertical, and visually engaging from the first frame.
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