Cross-Platform
intermediate
8 min read3 steps202 views

How to Set KPIs for Paid Advertising Campaigns

KPIs should align with campaign objectives and funnel position. Awareness KPIs: reach, impressions, CPM, video view rate, brand lift. Consideration KPIs: clicks, CTR, CPC, engagement rate, landing page views. Conversion KPIs: conversions, CPA/CPL, ROAS, conversion rate, revenue. Set primary KPIs (1-

Media Planningadvertising kpis

Quick Summary

KPIs should align with campaign objectives and funnel position. Awareness KPIs: reach, impressions, CPM, video view rate, brand lift. Consideration KPIs: clicks, CTR, CPC, engagement rate, landing page views. Conversion KPIs: conversions, CPA/CPL, ROAS, conversion rate, revenue. Set primary KPIs (1-2 that define success) and secondary KPIs (supporting metrics that help diagnose performance). Always tie advertising KPIs back to business outcomes — the ultimate KPI is profitable revenue growth, not clicks or impressions.

Overview

KPIs should align with campaign objectives and funnel position. Awareness KPIs: reach, impressions, CPM, video view rate, brand lift. Consideration KPIs: clicks, CTR, CPC, engagement rate, landing page views. Conversion KPIs: conversions, CPA/CPL, ROAS, conversion rate, revenue. Set primary KPIs (1-2 that define success) and secondary KPIs (supporting metrics that help diagnose performance). Always tie advertising KPIs back to business outcomes — the ultimate KPI is profitable revenue growth, not clicks or impressions.

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Process Flow

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Step-by-Step Guide

Follow these 3 steps to complete this guide

1

Step-by-Step Setup

Access your account or platform. Navigate to the relevant section. Complete each configuration step, testing along the way. Verify your setup using built-in diagnostic tools before relying on the data for decisions.
2

Best Practices

Start with recommended defaults and optimise based on data. Review performance regularly. Make incremental changes. Document your configuration.
3

Common Issues and Solutions

Check the platform's help centre for troubleshooting. Allow 24-48 hours for data to populate. Ensure correct permissions. Verify all integrations are active and properly configured.

Frequently Asked Questions

Common questions about this topic

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