Cross-Platform
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Paid Media Audit: Complete Checklist for All Platforms

Audit all platforms using a consistent framework: tracking verification (pixels, CAPI, GTM tags all firing correctly), account structure (campaigns organised logically, not fragmented), targeting review (audiences appropriate, exclusions in place, no overlap waste), creative assessment (asset perfor

Media Planningpaid media audit

Quick Summary

Audit all platforms using a consistent framework: tracking verification (pixels, CAPI, GTM tags all firing correctly), account structure (campaigns organised logically, not fragmented), targeting review (audiences appropriate, exclusions in place, no overlap waste), creative assessment (asset performance, refresh cadence, format diversity), bidding and budget (strategies aligned to goals, budgets sufficient for learning), reporting (conversions attributed correctly, cross-platform deduplication), and strategic alignment (platforms complementing each other across the funnel, not competing). Run comprehensive audits quarterly.

Overview

Audit all platforms using a consistent framework: tracking verification (pixels, CAPI, GTM tags all firing correctly), account structure (campaigns organised logically, not fragmented), targeting review (audiences appropriate, exclusions in place, no overlap waste), creative assessment (asset performance, refresh cadence, format diversity), bidding and budget (strategies aligned to goals, budgets sufficient for learning), reporting (conversions attributed correctly, cross-platform deduplication), and strategic alignment (platforms complementing each other across the funnel, not competing). Run comprehensive audits quarterly.

See our complete guide library for detailed coverage of setup, tracking, analysis, and optimisation across all platforms.

Process Flow

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Step-by-Step Guide

Follow these 3 steps to complete this guide

1

Step-by-Step Setup

Access your account or platform. Navigate to the relevant section. Complete each configuration step, testing along the way. Verify your setup using built-in diagnostic tools before relying on the data for decisions.
2

Best Practices

Start with recommended defaults and optimise based on data. Review performance regularly. Make incremental changes. Document your configuration.
3

Common Issues and Solutions

Check the platform's help centre for troubleshooting. Allow 24-48 hours for data to populate. Ensure correct permissions. Verify all integrations are active and properly configured.

Frequently Asked Questions

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