Paid Media Audit: Complete Checklist for All Platforms
Audit all platforms using a consistent framework: tracking verification (pixels, CAPI, GTM tags all firing correctly), account structure (campaigns organised logically, not fragmented), targeting review (audiences appropriate, exclusions in place, no overlap waste), creative assessment (asset perfor
Quick Summary
Audit all platforms using a consistent framework: tracking verification (pixels, CAPI, GTM tags all firing correctly), account structure (campaigns organised logically, not fragmented), targeting review (audiences appropriate, exclusions in place, no overlap waste), creative assessment (asset performance, refresh cadence, format diversity), bidding and budget (strategies aligned to goals, budgets sufficient for learning), reporting (conversions attributed correctly, cross-platform deduplication), and strategic alignment (platforms complementing each other across the funnel, not competing). Run comprehensive audits quarterly.
Overview
Audit all platforms using a consistent framework: tracking verification (pixels, CAPI, GTM tags all firing correctly), account structure (campaigns organised logically, not fragmented), targeting review (audiences appropriate, exclusions in place, no overlap waste), creative assessment (asset performance, refresh cadence, format diversity), bidding and budget (strategies aligned to goals, budgets sufficient for learning), reporting (conversions attributed correctly, cross-platform deduplication), and strategic alignment (platforms complementing each other across the funnel, not competing). Run comprehensive audits quarterly.
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