Mobile Landing Page Optimisation for Ad Traffic
60-80% of ad traffic comes from mobile devices. Mobile-specific optimisations: page load speed under 3 seconds (compress images, minimise code, use CDN), thumb-friendly CTA buttons (minimum 44×44px, placed within easy thumb reach), simplified forms (fewer fields, larger input areas, auto-fill enable
Quick Summary
60-80% of ad traffic comes from mobile devices. Mobile-specific optimisations: page load speed under 3 seconds (compress images, minimise code, use CDN), thumb-friendly CTA buttons (minimum 44×44px, placed within easy thumb reach), simplified forms (fewer fields, larger input areas, auto-fill enabled), single-column layout (no horizontal scrolling), sticky CTA that remains visible while scrolling, tap-to-call phone numbers, and no pop-ups or interstitials on mobile. Test on actual mobile devices, not just desktop browser resizing.
Overview
60-80% of ad traffic comes from mobile devices. Mobile-specific optimisations: page load speed under 3 seconds (compress images, minimise code, use CDN), thumb-friendly CTA buttons (minimum 44×44px, placed within easy thumb reach), simplified forms (fewer fields, larger input areas, auto-fill enabled), single-column layout (no horizontal scrolling), sticky CTA that remains visible while scrolling, tap-to-call phone numbers, and no pop-ups or interstitials on mobile. Test on actual mobile devices, not just desktop browser resizing.
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