Looker Studio Report Templates for Paid Media
Build template dashboards with reusable structures. Executive Summary page: total spend, total conversions, blended CPA/ROAS with date comparison, channel split pie chart. Platform Detail pages: campaign-level table with spend, conversions, CPA, ROAS; trend charts for key metrics over time; breakdow
Quick Summary
Build template dashboards with reusable structures. Executive Summary page: total spend, total conversions, blended CPA/ROAS with date comparison, channel split pie chart. Platform Detail pages: campaign-level table with spend, conversions, CPA, ROAS; trend charts for key metrics over time; breakdown by device, location, and audience. Creative Performance page: ad-level metrics with creative thumbnails. Use date range controls, drop-down filters for campaign selection, and comparison periods (previous period, same period last year). Save as a template to clone for new clients or projects.
Overview
Build template dashboards with reusable structures. Executive Summary page: total spend, total conversions, blended CPA/ROAS with date comparison, channel split pie chart. Platform Detail pages: campaign-level table with spend, conversions, CPA, ROAS; trend charts for key metrics over time; breakdown by device, location, and audience. Creative Performance page: ad-level metrics with creative thumbnails. Use date range controls, drop-down filters for campaign selection, and comparison periods (previous period, same period last year). Save as a template to clone for new clients or projects.
Related Guides
See our complete guide library for detailed coverage of account setup, tracking implementation, campaign creation, audience building, creative best practices, and optimisation strategies across all platforms.
Frequently Asked Questions
Common questions about this topic
Was this guide helpful?
Your feedback helps us improve our guides