Landing Page Speed Optimisation for Ad Campaigns
Page speed directly affects Quality Score (Google Ads), ad delivery (Meta reduces delivery for slow pages), and conversion rates (every 1-second delay reduces conversions by 7%). Optimise by compressing images (WebP format, appropriate dimensions), enabling browser caching, minifying CSS/JS, using a
Quick Summary
Page speed directly affects Quality Score (Google Ads), ad delivery (Meta reduces delivery for slow pages), and conversion rates (every 1-second delay reduces conversions by 7%). Optimise by compressing images (WebP format, appropriate dimensions), enabling browser caching, minifying CSS/JS, using a CDN, reducing server response time, eliminating render-blocking resources, lazy loading below-fold content, and minimising third-party scripts. Test with Google PageSpeed Insights (aim for 90+ mobile score) and GTmetrix. Prioritise mobile speed — it is the device most ad traffic comes from.
Overview
Page speed directly affects Quality Score (Google Ads), ad delivery (Meta reduces delivery for slow pages), and conversion rates (every 1-second delay reduces conversions by 7%). Optimise by compressing images (WebP format, appropriate dimensions), enabling browser caching, minifying CSS/JS, using a CDN, reducing server response time, eliminating render-blocking resources, lazy loading below-fold content, and minimising third-party scripts. Test with Google PageSpeed Insights (aim for 90+ mobile score) and GTmetrix. Prioritise mobile speed — it is the device most ad traffic comes from.
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