Cross-Platform
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Dynamic Remarketing Across Platforms: Setup Guide

Dynamic remarketing shows users the specific products they viewed on your website, across Google Display, Meta, TikTok, and Snapchat. Each platform requires a product catalogue/feed and platform-specific pixel events (ViewContent, AddToCart, Purchase) with product IDs. Google uses Merchant Center fe

Remarketing & Retargetingdynamic remarketing across platforms

Quick Summary

Dynamic remarketing shows users the specific products they viewed on your website, across Google Display, Meta, TikTok, and Snapchat. Each platform requires a product catalogue/feed and platform-specific pixel events (ViewContent, AddToCart, Purchase) with product IDs. Google uses Merchant Center feeds, Meta uses Commerce Manager catalogues, TikTok and Snapchat have their own catalogue systems.

Process Flow

Interactive diagram — drag to pan, scroll to zoom

Step-by-Step Guide

Follow these 3 steps to complete this guide

1

How Dynamic Remarketing Works

A user views a product on your site. Your pixel captures the product ID. When that user is on Google Display, Facebook, TikTok, or Snapchat, they see an ad featuring the exact product they viewed (plus similar products).
2

Setup Requirements Per Platform

Google: Merchant Center product feed + Google Ads remarketing tag with dynamic parameters. Meta: Commerce Manager catalogue + Meta Pixel with content_ids parameter. TikTok: Product catalogue + TikTok Pixel with content_id parameter. Snapchat: Product catalogue + Snap Pixel with item_ids parameter.
3

Product Feed

Maintain a clean, accurate product feed updated at least daily. Include: product ID, title, description, image URL, landing page URL, price, availability, brand, and category. Use a feed management tool if you sell on multiple platforms.

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