Cross-Platform
beginner
7 min read3 steps127 views

How to Connect Google Ads to Looker Studio

In Looker Studio, click Add Data > Google Ads. Authorise access with a Google account that has access to the Google Ads account. Select the account and any MCC if applicable. Choose 'Account' as the table for campaign-level data. Google Ads data refreshes automatically (typically every 12 hours). Bu

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Quick Summary

In Looker Studio, click Add Data > Google Ads. Authorise access with a Google account that has access to the Google Ads account. Select the account and any MCC if applicable. Choose 'Account' as the table for campaign-level data. Google Ads data refreshes automatically (typically every 12 hours). Build your dashboard with charts for key metrics: spend over time, conversions by campaign, CPA trends, and keyword performance tables.

Overview

In Looker Studio, click Add Data > Google Ads. Authorise access with a Google account that has access to the Google Ads account. Select the account and any MCC if applicable. Choose 'Account' as the table for campaign-level data. Google Ads data refreshes automatically (typically every 12 hours). Build your dashboard with charts for key metrics: spend over time, conversions by campaign, CPA trends, and keyword performance tables.

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Process Flow

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Step-by-Step Guide

Follow these 3 steps to complete this guide

1

Step-by-Step Setup

Access your account or platform. Navigate to the relevant section. Complete each configuration step, testing along the way. Verify your setup using built-in diagnostic tools before relying on the data for decisions.
2

Best Practices

Start with recommended defaults and optimise based on data. Review performance regularly. Make incremental changes. Document your configuration.
3

Common Issues and Solutions

Check the platform's help centre for troubleshooting. Allow 24-48 hours for data to populate. Ensure correct permissions. Verify all integrations are active and properly configured.

Frequently Asked Questions

Common questions about this topic

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