Cross-Platform
beginner
6 min read3 steps124 views

How to Connect GA4 to Looker Studio

In Looker Studio, click Add Data > Google Analytics. Select your GA4 property and click Add. GA4 dimensions and metrics become available for your report. Build dashboards showing sessions by source/medium, top landing pages, conversion funnels, user demographics, and behaviour flow. Combine with Goo

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Quick Summary

In Looker Studio, click Add Data > Google Analytics. Select your GA4 property and click Add. GA4 dimensions and metrics become available for your report. Build dashboards showing sessions by source/medium, top landing pages, conversion funnels, user demographics, and behaviour flow. Combine with Google Ads data in the same report for a complete view of paid traffic performance from click to conversion.

Overview

In Looker Studio, click Add Data > Google Analytics. Select your GA4 property and click Add. GA4 dimensions and metrics become available for your report. Build dashboards showing sessions by source/medium, top landing pages, conversion funnels, user demographics, and behaviour flow. Combine with Google Ads data in the same report for a complete view of paid traffic performance from click to conversion.

See our complete guide library for detailed coverage of setup, tracking, analysis, and optimisation across all platforms.

Process Flow

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Step-by-Step Guide

Follow these 3 steps to complete this guide

1

Step-by-Step Setup

Access your account or platform. Navigate to the relevant section. Complete each configuration step, testing along the way. Verify your setup using built-in diagnostic tools before relying on the data for decisions.
2

Best Practices

Start with recommended defaults and optimise based on data. Review performance regularly. Make incremental changes. Document your configuration.
3

Common Issues and Solutions

Check the platform's help centre for troubleshooting. Allow 24-48 hours for data to populate. Ensure correct permissions. Verify all integrations are active and properly configured.

Frequently Asked Questions

Common questions about this topic

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