Google Tag Manager
intermediate
6 min read3 steps730 views

How to Track Phone Number Clicks with GTM

Create a Click trigger: Trigger Type = 'Just Links,' filter where Click URL contains 'tel:'. Create a GA4 Event tag with event name 'phone_click' and parameters (phone_number from Click URL variable, page from Page Path variable). Also create platform-specific conversion tags (Google Ads, Meta, etc.

Event Trackingtrack phone clicks gtm

Quick Summary

Create a Click trigger: Trigger Type = 'Just Links,' filter where Click URL contains 'tel:'. Create a GA4 Event tag with event name 'phone_click' and parameters (phone_number from Click URL variable, page from Page Path variable). Also create platform-specific conversion tags (Google Ads, Meta, etc.) if phone clicks are a conversion action. This tracks tap-to-call on mobile and click-to-call on desktop.

Overview

Create a Click trigger: Trigger Type = 'Just Links,' filter where Click URL contains 'tel:'. Create a GA4 Event tag with event name 'phone_click' and parameters (phone_number from Click URL variable, page from Page Path variable). Also create platform-specific conversion tags (Google Ads, Meta, etc.) if phone clicks are a conversion action. This tracks tap-to-call on mobile and click-to-call on desktop.

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Process Flow

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Step-by-Step Guide

Follow these 3 steps to complete this guide

1

Step-by-Step Setup

Access your account or platform. Navigate to the relevant section. Complete each configuration step, testing along the way. Verify your setup using built-in diagnostic tools before relying on the data for decisions.
2

Best Practices

Start with recommended defaults and optimise based on data. Review performance regularly. Make incremental changes. Document your configuration.
3

Common Issues and Solutions

Check the platform's help centre for troubleshooting. Allow 24-48 hours for data to populate. Ensure correct permissions. Verify all integrations are active and properly configured.

Frequently Asked Questions

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