How to Install LinkedIn Insight Tag via GTM
The LinkedIn Insight Tag tracks LinkedIn ad conversions and builds audiences. In GTM, create a Custom HTML tag, paste the LinkedIn Insight Tag code (found in LinkedIn Campaign Manager > Account Assets > Insight Tag), set it to fire on All Pages, and publish.
Tag Implementationlinkedin insight tag gtm
Quick Summary
The LinkedIn Insight Tag tracks LinkedIn ad conversions and builds audiences. In GTM, create a Custom HTML tag, paste the LinkedIn Insight Tag code (found in LinkedIn Campaign Manager > Account Assets > Insight Tag), set it to fire on All Pages, and publish.
Process Flow
Interactive diagram — drag to pan, scroll to zoom
Step-by-Step Guide
Follow these 3 steps to complete this guide
1
Getting Your Insight Tag Code
In LinkedIn Campaign Manager, go to Account Assets > Insight Tag > Install my Insight Tag > I will use a tag manager. Copy the JavaScript code.
2
GTM Setup
Tags > New > Custom HTML. Paste the LinkedIn code. Trigger: All Pages. Test in Preview mode. Publish.
3
Conversion Tracking
After installing the Insight Tag, set up conversions in LinkedIn Campaign Manager > Account Assets > Conversions. Define conversions based on page loads (thank-you page URL) or events.
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