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How to Install GTM on Shopify

For Shopify, add the GTM head snippet to theme.liquid before </head> and the body snippet after <body>. For the checkout/thank-you page (Shopify Plus only), add snippets to checkout.liquid. For standard Shopify, use the Additional Scripts section under Settings > Checkout for purchase tracking. Alte

Setup & Fundamentalsgtm shopify setup

Quick Summary

For Shopify, add the GTM head snippet to theme.liquid before and the body snippet after . For the checkout/thank-you page (Shopify Plus only), add snippets to checkout.liquid. For standard Shopify, use the Additional Scripts section under Settings > Checkout for purchase tracking. Alternatively, use a Shopify GTM app for easier setup. Note: Shopify's checkout is hosted separately, so standard GTM installation may not track checkout events — use Shopify's native checkout pixels or the Customer Events API.

Overview

For Shopify, add the GTM head snippet to theme.liquid before and the body snippet after . For the checkout/thank-you page (Shopify Plus only), add snippets to checkout.liquid. For standard Shopify, use the Additional Scripts section under Settings > Checkout for purchase tracking. Alternatively, use a Shopify GTM app for easier setup. Note: Shopify's checkout is hosted separately, so standard GTM installation may not track checkout events — use Shopify's native checkout pixels or the Customer Events API.

See our complete guide library for detailed coverage of setup, tracking, analysis, and optimisation across all platforms.

Process Flow

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Step-by-Step Guide

Follow these 3 steps to complete this guide

1

Step-by-Step Setup

Access your account or platform. Navigate to the relevant section. Complete each configuration step, testing along the way. Verify your setup using built-in diagnostic tools before relying on the data for decisions.
2

Best Practices

Start with recommended defaults and optimise based on data. Review performance regularly. Make incremental changes. Document your configuration.
3

Common Issues and Solutions

Check the platform's help centre for troubleshooting. Allow 24-48 hours for data to populate. Ensure correct permissions. Verify all integrations are active and properly configured.

Frequently Asked Questions

Common questions about this topic

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