GTM Version Control: Publishing, Rollback, and Workspace Management
Every GTM publish creates a numbered version — a snapshot of all tags, triggers, and variables. Always add version notes describing changes. To rollback: go to Versions, find the working version, click '...' > Publish. The previous version goes live immediately. Use Workspaces when multiple people m
Quick Summary
Every GTM publish creates a numbered version — a snapshot of all tags, triggers, and variables. Always add version notes describing changes. To rollback: go to Versions, find the working version, click '...' > Publish. The previous version goes live immediately. Use Workspaces when multiple people make changes simultaneously — each workspace is isolated, preventing conflicts. Merge workspace changes before publishing. Best practice: preview and test in your workspace, then submit for review by a senior team member before publishing.
Overview
Every GTM publish creates a numbered version — a snapshot of all tags, triggers, and variables. Always add version notes describing changes. To rollback: go to Versions, find the working version, click '...' > Publish. The previous version goes live immediately. Use Workspaces when multiple people make changes simultaneously — each workspace is isolated, preventing conflicts. Merge workspace changes before publishing. Best practice: preview and test in your workspace, then submit for review by a senior team member before publishing.
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