Google Tag Manager
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How to Set Up Google Ads Enhanced Conversions via GTM

Enhanced conversions send hashed first-party data (email, phone, address) alongside conversion tags to improve attribution. In GTM: edit your Google Ads Conversion Tracking tag, enable 'Include user-provided data from your website,' choose data source (automatic detection, CSS selectors, Data Layer

Tag Implementationenhanced conversions gtm

Quick Summary

Enhanced conversions send hashed first-party data (email, phone, address) alongside conversion tags to improve attribution. In GTM: edit your Google Ads Conversion Tracking tag, enable 'Include user-provided data from your website,' choose data source (automatic detection, CSS selectors, Data Layer variables, or manual specification). The most reliable method is Data Layer — have your form push user data to the Data Layer on submission, then reference those variables in the enhanced conversions configuration.

Overview

Enhanced conversions send hashed first-party data (email, phone, address) alongside conversion tags to improve attribution. In GTM: edit your Google Ads Conversion Tracking tag, enable 'Include user-provided data from your website,' choose data source (automatic detection, CSS selectors, Data Layer variables, or manual specification). The most reliable method is Data Layer — have your form push user data to the Data Layer on submission, then reference those variables in the enhanced conversions configuration.

See our complete guide library for detailed coverage of setup, tracking, analysis, and optimisation across all platforms.

Process Flow

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Step-by-Step Guide

Follow these 3 steps to complete this guide

1

Step-by-Step Setup

Access your account or platform. Navigate to the relevant section. Complete each configuration step, testing along the way. Verify your setup using built-in diagnostic tools before relying on the data for decisions.
2

Best Practices

Start with recommended defaults and optimise based on data. Review performance regularly. Make incremental changes. Document your configuration.
3

Common Issues and Solutions

Check the platform's help centre for troubleshooting. Allow 24-48 hours for data to populate. Ensure correct permissions. Verify all integrations are active and properly configured.

Frequently Asked Questions

Common questions about this topic

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