How long does setup take?

Most configurations take 10-30 minutes. Full campaign setup and ongoing optimisation is a continuous process.

What budget should I start with?

Start with enough to generate at least 50 conversions per week for the platform's algorithm to learn effectively. This varies by industry and CPA.

When should I expect results?

Allow 2-4 weeks for the initial learning phase. Meaningful performance trends typically emerge after 30 days of consistent spending.

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intermediate

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YouTube Video Campaign Types Explained

YouTube Adsyoutube campaign types

Quick Summary

Video Reach campaigns maximise unique viewers using skippable in-stream, bumper, or a mix. Video Views campaigns optimise for engaged views (users who watch or interact). Video Action campaigns (now under Demand Gen) drive conversions with skippable in-stream ads featuring CTA buttons and site links. For brand awareness, use Video Reach. For consideration, use Video Views. For performance and conversions, use Video Action or Demand Gen campaigns.

Overview

See our complete guide library for detailed coverage of account setup, tracking implementation, campaign creation, audience building, creative best practices, and optimisation strategies across all platforms.

Frequently Asked Questions

Common questions about this topic

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