YouTube Ads Targeting Options: Complete Guide
YouTube targeting options mirror Display with some additions: Demographics (age, gender, income, parental status), Detailed demographics (education, homeownership, employment), Affinity audiences (long-term interests), In-market audiences (active purchase researchers), Life events (recently moved, g
Quick Summary
YouTube targeting options mirror Display with some additions: Demographics (age, gender, income, parental status), Detailed demographics (education, homeownership, employment), Affinity audiences (long-term interests), In-market audiences (active purchase researchers), Life events (recently moved, getting married, starting a business), Custom audiences (based on search terms, URLs, or apps), Remarketing (YouTube viewers, website visitors, customer lists), Topic targeting (ads on videos about specific topics), Placement targeting (specific channels or videos), and Keyword targeting (ads on videos matching search intent).
Overview
YouTube targeting options mirror Display with some additions: Demographics (age, gender, income, parental status), Detailed demographics (education, homeownership, employment), Affinity audiences (long-term interests), In-market audiences (active purchase researchers), Life events (recently moved, getting married, starting a business), Custom audiences (based on search terms, URLs, or apps), Remarketing (YouTube viewers, website visitors, customer lists), Topic targeting (ads on videos about specific topics), Placement targeting (specific channels or videos), and Keyword targeting (ads on videos matching search intent).
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