Performance Max Insights and Reporting Guide
Performance Max reporting is less transparent than traditional campaigns but provides useful data through the Insights page, asset reporting, and listing group reports. Key reports include search category insights (what people searched), audience insights (who converted), asset performance ratings,
Quick Summary
Performance Max reporting is less transparent than traditional campaigns but provides useful data through the Insights page, asset reporting, and listing group reports. Key reports include search category insights (what people searched), audience insights (who converted), asset performance ratings, and placement reports (where ads appeared). Access these from the Campaigns tab by clicking into your PMax campaign.
Process Flow
Interactive diagram — drag to pan, scroll to zoom
Step-by-Step Guide
Follow these 3 steps to complete this guide
Available Reports
Asset reporting: Click into any asset group to see performance ratings (Best, Good, Low) for each individual asset. Replace underperformers regularly.
Listing groups (e-commerce): Shows performance at the product group level, similar to Standard Shopping product groups. Use this to identify your best and worst-performing products.
Placement report: Shows where your ads appeared — which websites, apps, YouTube channels, and Google properties. Available under Reports > Predefined reports > Other > Performance Max campaigns placement.
What You Cannot See
Making Reporting Actionable
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