Google Shopping Campaign Optimisation Guide
Optimise Shopping campaigns by improving feed quality (optimised titles with keywords, detailed descriptions, high-quality images, accurate pricing and availability), segmenting products into campaigns by margin or performance tier using custom labels, mining search terms for negative keywords, adju
Quick Summary
Optimise Shopping campaigns by improving feed quality (optimised titles with keywords, detailed descriptions, high-quality images, accurate pricing and availability), segmenting products into campaigns by margin or performance tier using custom labels, mining search terms for negative keywords, adjusting bids by device and location, monitoring product-level CPA and ROAS, excluding unprofitable products, and testing Standard Shopping vs Performance Max. Feed optimisation is the single highest-impact lever — better titles and descriptions directly improve ad relevance and click-through rates.
Overview
Optimise Shopping campaigns by improving feed quality (optimised titles with keywords, detailed descriptions, high-quality images, accurate pricing and availability), segmenting products into campaigns by margin or performance tier using custom labels, mining search terms for negative keywords, adjusting bids by device and location, monitoring product-level CPA and ROAS, excluding unprofitable products, and testing Standard Shopping vs Performance Max. Feed optimisation is the single highest-impact lever — better titles and descriptions directly improve ad relevance and click-through rates.
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