Google Shopping Bidding Strategies Guide
Standard Shopping campaigns support all smart bidding strategies. Start with Maximise Conversions to build purchase data, then transition to Target ROAS once you have 50+ purchases per month. Set product groups to different bid priorities using campaign priority settings (High, Medium, Low) to contr
Quick Summary
Standard Shopping campaigns support all smart bidding strategies. Start with Maximise Conversions to build purchase data, then transition to Target ROAS once you have 50+ purchases per month. Set product groups to different bid priorities using campaign priority settings (High, Medium, Low) to control which campaign captures which queries. For PMax Shopping, bidding is fully automated — focus on providing strong audience signals and creative assets. Monitor product-level performance and exclude underperforming products by adjusting product groups or using custom labels in your feed.
Overview
Standard Shopping campaigns support all smart bidding strategies. Start with Maximise Conversions to build purchase data, then transition to Target ROAS once you have 50+ purchases per month. Set product groups to different bid priorities using campaign priority settings (High, Medium, Low) to control which campaign captures which queries. For PMax Shopping, bidding is fully automated — focus on providing strong audience signals and creative assets. Monitor product-level performance and exclude underperforming products by adjusting product groups or using custom labels in your feed.
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