Google Ads Optimisation Score Explained
Optimisation Score (0-100%) reflects how much Google thinks your account could improve based on its recommendations. A high score does not necessarily mean good performance — it means you have accepted Google's suggestions. Evaluate each recommendation individually: some are valuable (adding new key
Quick Summary
Optimisation Score (0-100%) reflects how much Google thinks your account could improve based on its recommendations. A high score does not necessarily mean good performance — it means you have accepted Google's suggestions. Evaluate each recommendation individually: some are valuable (adding new keywords from search terms, fixing tracking), others are aggressive (switching to broad match, raising budgets, enabling auto-apply). Never blindly accept all recommendations. Review each one critically and only apply those that align with your strategy.
Overview
Optimisation Score (0-100%) reflects how much Google thinks your account could improve based on its recommendations. A high score does not necessarily mean good performance — it means you have accepted Google's suggestions. Evaluate each recommendation individually: some are valuable (adding new keywords from search terms, fixing tracking), others are aggressive (switching to broad match, raising budgets, enabling auto-apply). Never blindly accept all recommendations. Review each one critically and only apply those that align with your strategy.
Related Guides
See our complete guide library for detailed coverage of account setup, tracking implementation, campaign creation, audience building, creative best practices, and optimisation strategies across all platforms.
Frequently Asked Questions
Common questions about this topic
Was this guide helpful?
Your feedback helps us improve our guides