Google Ads Location Targeting: Complete Guide
Target by country, state/emirate, city, postcode, or radius around a point. Critical: change Location Options from 'Presence or interest' to 'Presence only' to avoid showing ads to people merely researching your area. Add location bid adjustments to increase bids in high-value areas and decrease in
Quick Summary
Target by country, state/emirate, city, postcode, or radius around a point. Critical: change Location Options from 'Presence or interest' to 'Presence only' to avoid showing ads to people merely researching your area. Add location bid adjustments to increase bids in high-value areas and decrease in low-value ones. Exclude locations you do not serve. For the UAE, you can target Dubai, Abu Dhabi, Sharjah, etc. independently with different budgets and bids.
Overview
Target by country, state/emirate, city, postcode, or radius around a point. Critical: change Location Options from 'Presence or interest' to 'Presence only' to avoid showing ads to people merely researching your area. Add location bid adjustments to increase bids in high-value areas and decrease in low-value ones. Exclude locations you do not serve. For the UAE, you can target Dubai, Abu Dhabi, Sharjah, etc. independently with different budgets and bids.
Related Guides
See our complete guide library for detailed coverage of account setup, tracking implementation, campaign creation, audience building, creative best practices, and optimisation strategies across all platforms.
Frequently Asked Questions
Common questions about this topic
Was this guide helpful?
Your feedback helps us improve our guides