Google Ads Experiments: How to A/B Test Campaigns
Experiments split traffic between your existing campaign and a modified version. Go to Campaigns > Experiments > New experiment. Choose what to test: bidding strategy changes, ad copy variations, landing page alternatives, or targeting adjustments. Set the traffic split (50/50 is standard), duration
Quick Summary
Experiments split traffic between your existing campaign and a modified version. Go to Campaigns > Experiments > New experiment. Choose what to test: bidding strategy changes, ad copy variations, landing page alternatives, or targeting adjustments. Set the traffic split (50/50 is standard), duration (2-4 weeks minimum), and success metric. Google provides statistical confidence levels to determine a winner. Use experiments for major changes before rolling them out account-wide.
Overview
Experiments split traffic between your existing campaign and a modified version. Go to Campaigns > Experiments > New experiment. Choose what to test: bidding strategy changes, ad copy variations, landing page alternatives, or targeting adjustments. Set the traffic split (50/50 is standard), duration (2-4 weeks minimum), and success metric. Google provides statistical confidence levels to determine a winner. Use experiments for major changes before rolling them out account-wide.
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