Google Ads Enhanced Conversions: Complete Setup Guide
Enhanced Conversions send hashed first-party data (email, phone, name, address) from your website to Google alongside conversion tags. This improves attribution by matching conversions to ad clicks even when cookies are blocked or users switch devices. Three implementation methods: Google tag (autom
Quick Summary
Enhanced Conversions send hashed first-party data (email, phone, name, address) from your website to Google alongside conversion tags. This improves attribution by matching conversions to ad clicks even when cookies are blocked or users switch devices. Three implementation methods: Google tag (automatic or manual data collection), GTM (configure in the conversion tag settings), or API (for server-side implementations). At minimum, collect email addresses. Adding phone and address improves match rates further.
Overview
Enhanced Conversions send hashed first-party data (email, phone, name, address) from your website to Google alongside conversion tags. This improves attribution by matching conversions to ad clicks even when cookies are blocked or users switch devices. Three implementation methods: Google tag (automatic or manual data collection), GTM (configure in the conversion tag settings), or API (for server-side implementations). At minimum, collect email addresses. Adding phone and address improves match rates further.
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