Google Ads Customer Match: How to Upload Customer Lists
Customer Match lets you upload customer email lists, phone numbers, or mailing addresses to Google Ads for targeting. Go to Audience Manager > Segments > '+' > Customer list. Upload a CSV file with hashed or unhashed data (Google hashes automatically). Google matches your data against its user datab
Quick Summary
Customer Match lets you upload customer email lists, phone numbers, or mailing addresses to Google Ads for targeting. Go to Audience Manager > Segments > '+' > Customer list. Upload a CSV file with hashed or unhashed data (Google hashes automatically). Google matches your data against its user database. Use Customer Match audiences for re-engagement campaigns (target existing customers with upsells), exclusions (exclude existing customers from prospecting), and as seeds for Similar Audiences. Match rates vary but typically range from 30-60%.
Overview
Customer Match lets you upload customer email lists, phone numbers, or mailing addresses to Google Ads for targeting. Go to Audience Manager > Segments > '+' > Customer list. Upload a CSV file with hashed or unhashed data (Google hashes automatically). Google matches your data against its user database. Use Customer Match audiences for re-engagement campaigns (target existing customers with upsells), exclusions (exclude existing customers from prospecting), and as seeds for Similar Audiences. Match rates vary but typically range from 30-60%.
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