Google Ads Competitor Analysis: Tools and Techniques
Use Auction Insights (Campaigns > Auction Insights) to see which competitors appear alongside your ads, their impression share, overlap rate, and position above rate. Use Ad Preview and Diagnosis tool to see competitor ads for specific queries without generating impressions. Use third-party tools (S
Quick Summary
Use Auction Insights (Campaigns > Auction Insights) to see which competitors appear alongside your ads, their impression share, overlap rate, and position above rate. Use Ad Preview and Diagnosis tool to see competitor ads for specific queries without generating impressions. Use third-party tools (SEMrush, SpyFu, Ahrefs) for deeper competitive intelligence: estimated competitor spend, keyword lists, ad copy, and landing pages. Monitor competitors monthly and adjust your strategy based on competitive moves.
Overview
Use Auction Insights (Campaigns > Auction Insights) to see which competitors appear alongside your ads, their impression share, overlap rate, and position above rate. Use Ad Preview and Diagnosis tool to see competitor ads for specific queries without generating impressions. Use third-party tools (SEMrush, SpyFu, Ahrefs) for deeper competitive intelligence: estimated competitor spend, keyword lists, ad copy, and landing pages. Monitor competitors monthly and adjust your strategy based on competitive moves.
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