Google Ads Call-Only Ads: Setup and Best Practices
Call-Only ads display your phone number prominently and, when clicked on mobile, initiate a call instead of going to a website. Set up by creating a Search campaign, selecting Call as the conversion action, writing ad copy that encourages calling, adding your business phone number, and setting call
Quick Summary
Call-Only ads display your phone number prominently and, when clicked on mobile, initiate a call instead of going to a website. Set up by creating a Search campaign, selecting Call as the conversion action, writing ad copy that encourages calling, adding your business phone number, and setting call reporting to track conversions. Use a minimum call duration (60-90 seconds) to filter out short or accidental calls. Best for service businesses (plumbers, lawyers, doctors) where phone calls are the primary lead source.
Overview
Call-Only ads display your phone number prominently and, when clicked on mobile, initiate a call instead of going to a website. Set up by creating a Search campaign, selecting Call as the conversion action, writing ad copy that encourages calling, adding your business phone number, and setting call reporting to track conversions. Use a minimum call duration (60-90 seconds) to filter out short or accidental calls. Best for service businesses (plumbers, lawyers, doctors) where phone calls are the primary lead source.
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