Google Ads Automated Rules: Setup Guide
Automated rules perform actions based on conditions you define. Go to Tools > Bulk actions > Rules. Examples: pause keywords with CPA above AED 200 and 100+ clicks, increase bids by 10% for keywords with CTR above 5% and average position below 3, send email alert if daily spend exceeds AED 500, enab
Quick Summary
Automated rules perform actions based on conditions you define. Go to Tools > Bulk actions > Rules. Examples: pause keywords with CPA above AED 200 and 100+ clicks, increase bids by 10% for keywords with CTR above 5% and average position below 3, send email alert if daily spend exceeds AED 500, enable paused campaigns on specific dates for promotions. Rules run at scheduled intervals (daily, weekly, monthly). Use them for routine optimisation tasks, but review rule actions regularly to ensure they are still appropriate.
Overview
Automated rules perform actions based on conditions you define. Go to Tools > Bulk actions > Rules. Examples: pause keywords with CPA above AED 200 and 100+ clicks, increase bids by 10% for keywords with CTR above 5% and average position below 3, send email alert if daily spend exceeds AED 500, enable paused campaigns on specific dates for promotions. Rules run at scheduled intervals (daily, weekly, monthly). Use them for routine optimisation tasks, but review rule actions regularly to ensure they are still appropriate.
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