Google Ads Audience Targeting: Complete Guide
Google Ads offers multiple audience types: In-market audiences (people actively researching products in your category), Affinity audiences (people with strong long-term interests), Custom segments (you define based on search terms, URLs, or apps), Remarketing audiences (past website visitors or cust
Quick Summary
Google Ads offers multiple audience types: In-market audiences (people actively researching products in your category), Affinity audiences (people with strong long-term interests), Custom segments (you define based on search terms, URLs, or apps), Remarketing audiences (past website visitors or customer lists), Similar audiences (people similar to your remarketing lists), Detailed demographics (education, homeownership, life events). Use audiences in Observation mode (bid adjustment only) or Targeting mode (restrict reach to audience). Layer audiences on Search campaigns for bid adjustments.
Overview
Google Ads offers multiple audience types: In-market audiences (people actively researching products in your category), Affinity audiences (people with strong long-term interests), Custom segments (you define based on search terms, URLs, or apps), Remarketing audiences (past website visitors or customer lists), Similar audiences (people similar to your remarketing lists), Detailed demographics (education, homeownership, life events). Use audiences in Observation mode (bid adjustment only) or Targeting mode (restrict reach to audience). Layer audiences on Search campaigns for bid adjustments.
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