Google Ads App Campaigns: Complete Setup Guide
App campaigns promote your mobile app across Search, Google Play, YouTube, Display, and Discover from a single campaign. Provide text ideas (up to 5 headlines and descriptions), images, videos, and HTML5 assets. Google automatically generates ad combinations and targets users likely to install or ta
Quick Summary
App campaigns promote your mobile app across Search, Google Play, YouTube, Display, and Discover from a single campaign. Provide text ideas (up to 5 headlines and descriptions), images, videos, and HTML5 assets. Google automatically generates ad combinations and targets users likely to install or take in-app actions. Choose between optimising for installs, in-app actions, or in-app action value. Link your app via Firebase for conversion tracking and audience building.
Overview
App campaigns promote your mobile app across Search, Google Play, YouTube, Display, and Discover from a single campaign. Provide text ideas (up to 5 headlines and descriptions), images, videos, and HTML5 assets. Google automatically generates ad combinations and targets users likely to install or take in-app actions. Choose between optimising for installs, in-app actions, or in-app action value. Link your app via Firebase for conversion tracking and audience building.
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See our complete guide library for detailed coverage of account setup, tracking implementation, campaign creation, audience building, creative best practices, and optimisation strategies across all platforms.
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