Google Ads Ad Scheduling (Dayparting) Guide
Ad scheduling (dayparting) controls when your ads show and lets you adjust bids by time. Go to Campaigns > Ad Schedule > Edit. Set specific hours and days your ads should run. With Manual CPC, add bid adjustments (+20% during peak hours, -50% during low-conversion times). With smart bidding, the alg
Quick Summary
Ad scheduling (dayparting) controls when your ads show and lets you adjust bids by time. Go to Campaigns > Ad Schedule > Edit. Set specific hours and days your ads should run. With Manual CPC, add bid adjustments (+20% during peak hours, -50% during low-conversion times). With smart bidding, the algorithm handles time-of-day optimisation automatically. Use historical data to identify high and low performing time slots before setting schedules.
Overview
Ad scheduling (dayparting) controls when your ads show and lets you adjust bids by time. Go to Campaigns > Ad Schedule > Edit. Set specific hours and days your ads should run. With Manual CPC, add bid adjustments (+20% during peak hours, -50% during low-conversion times). With smart bidding, the algorithm handles time-of-day optimisation automatically. Use historical data to identify high and low performing time slots before setting schedules.
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